Sofy (the “Service”) is operated by THD Infinity (“we,” “us,” or “our”). We are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, and protect your data when you use our website and services. 

Sofy is an AI-powered messaging assistant for beauty and nail salons. We help salon owners automatically respond to customer messages received through Instagram. 

Who this applies to 

This policy applies to salon owners who sign up for our service, and to customers who send Instagram messages to salons that use our service. 

Information we collect 

We may collect the following types of information: 

• Account details such as name, email address. 

• Business information you provide, including services, prices, hours, staff, and frequently asked questions

• Instagram account identifiers and access tokens needed to connect your account 

• Voice notes and images you upload during setup, such as menus or price lists 

• Customer message content and conversation history from Instagram Direct Messages sent to connected salon accounts 

• Technical data including IP address, browser type, and usage patterns on our website 

How we use your information 

Your information is used to: 

• Operate the service and automatically reply to customer messages 

• Generate automated responses using the business information you provide 

• Authenticate your account and keep it secure 

• Respond to inquiries and support requests 

• Improve our website, services, and overall experience 

• Send important updates and notifications 

We only collect information that is necessary to deliver our service. 

Automated processing 

Our service uses automated and artificial intelligence technologies to generate replies to customer messages. When a message is received, we process the message along with relevant business information to produce an appropriate response. We do not use customer messages to train AI models without consent. 

Data protection & security 

We implement security measures to protect your information, including: 

• Encryption of sensitive data such as access tokens 

• Secure data transmission and storage 

• Limited access to authorized personnel only 

• Regular security reviews 

Sharing of information 

We do not sell or rent your personal information. 

Your data may only be shared with: 

• Trusted service providers who help us operate the service 

• Meta and Instagram, as required to send and receive messages 

• The connected salon, who can view messages sent to their own account 

• Legal authorities, if required by law 

Cookies & website analytics 

Our website may use cookies to: 

• Improve site functionality 

• Analyze traffic and user behavior 

• Enhance your browsing experience 

You can manage or disable cookies through your browser settings. 

Your rights 

You have the right to: 

• Access or update your personal information 

• Request deletion of your data, subject to legal requirements 

• Disconnect your Instagram account at any time 

• Withdraw consent for communications at any time 

To make a request, please contact us using the details below. 

Data deletion 

You can request deletion of your account and associated data at any time by contacting us at [SUPPORT EMAIL] with the subject "Data Deletion Request." 

If you are an Instagram user who messaged a salon using our service and want your messages deleted, email us with your Instagram username and the salon's name, and we will process the request. 

Third-party links and services 

Our website and service integrate with third parties, including Meta and Instagram. We are not responsible for the privacy practices or content of external websites or services. Your use of Instagram is governed by Meta's own terms and privacy policy. 

Updates to this policy 

We may update this Privacy Policy periodically to reflect changes in practices or regulations. Any updates will be posted on this page with a revised date. 

Contact us 

If you have questions about this Privacy Policy or how your data is handled, please contact us: 

Email: support@trysofy.com